How to elevate your brand today

So you’re ready for your business to be taken more seriously and are seeking a more elevated brand to make that happen.

But, where should you start? Many would jump directly to plotting out a shiny new logo or aesthetic colour scheme. But (while logos and colour schemes are my thing), I recommend taking the time to go below the surface first.

The truth is, building an elevated brand is about more that trying to adhere to more than trending design conventions. It requires digging deeper to unearth a brand that screams ‘quality, authenticity, and reliability’ at every facet.

Read on to explore a few ways that you can get started on this journey.

Define your audience.

The same phrase is repeated over and over again in the world of business and branding (and for good reason): “If you’re speaking to everyone, you’re speaking to no one”.

In simple terms, by failing to target your brand to a specific customer/client persona and simply hoping to attract anyone and everyone, you’re missing out on the opportunity to build a brand that truly resonates with potential customers: something that is key for building a loyal fanbase for your business.

Stand by your values.

Once clearly defined, your brand values should impact every decision you make for your brand and business. Whether they show up by way of your colour palette or tone of voice, the values your brand stands for should always be clear and never in question.

For example, if you have built your brand on a value like sustainability, everything about your brand should aim to be as sustainable as possible. Doing so will also enhance how customers perceive your brand’s trustworthiness and authenticity.

Be consistent.

A brand should be consistent across all platforms and mediums. Which is where well-defined and presented brand guidelines come into play.

Brand guidelines should explain how best to use each aspect of your brands identity (from logos to colours, typography, and tone of voice). They are the most effective way to ensure that your brand shows up consistently, regardless of who’s working behind the scenes.

PIN FOR LATER