What you REALLY get when you invest in a brand identity
There's more to branding then what we see at the high-level. One of the biggest misconceptions about investing in these deliverables is that you're paying for 'just' a logo or 'just' a website.
In reality, the investment provides so much more value than what we see at the surface level. Below is just some of the value that occurs when you invest in a professionally created brand strategy, brand guidelines, logo suite, and website design:
What you invest in:
Brand strategy.
What you experience:
A beautiful brand identity is great. But without a solid strategic foundation, there’s no way to know whether it will speak to your target audience.
A strategy allows you to bridge the gap between your business’ goals and visual identity. With it, you can experience clarity about who you serve, how you serve them. From there, you can ensure all decisions made (from design to operations) are in-tune with the overall vision and mission for your business.
What you invest in:
Brand guidelines.
What you experience:
Ever wondered how the world’s biggest brands keep a cohesive image despite having multiple individuals working behind the scenes?
Brand guidelines ensure that whoever is creating assets or communicating on behalf of your brand does so in a way that maintains its integrity.
Covering everything from the do’s and don’ts of logo usage, to the tone of voice used to speak to your audience, brand guidelines provide the confidence of always being ‘on brand’.
What you invest in:
A logo suite.
What you experience:
With a professionally designed logo suite, you can lay the foundation for brand recognition across a variety of platforms and mediums.
By investing in a cohesively designed main logo, alternative logos, and submarks, you can remove the challenge that comes with trying to fit the same logo design on everything from your website, digital profile images, business cards, pens, or other branded collateral.
What you invest in:
Website design.
What you experience:
It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website and decide whether they’ll stay or leave.
With a professionally (+ intentionally) designed website, you’ll be able to boost your business’ legitimacy and increase visitors willingness to stay and explore your offerings.
You’ll also be able to differentiate your business from competitors by telling your brand story through beautiful visuals, engaging copy and custom code.
