Old roots, new buds
central london gardening company
SUMMARY
A sophisticated, yet whimsical identity for a 30-year old industry leader that celebrates British heritage and horticulture.
Services
Brand Strategy
Copywriting
Brand Identity Design
Custom Web Design
Visit: clgardening.co.uk
brand strategy
The Central London Gardening Company, with a rich history spanning 30 years, sought a strategy that could weave their esteemed legacy with their forward-thinking values.
The aim was to craft a narrative that not only celebrated their roots and the founder's vibrant personality but also resonated with their discerning clientele in London's prestigious neighbourhoods.
At the heart of their strategy was a commitment to sustainability and ecological awareness—endeavoring to let nature flourish amidst urban splendour and support the bee population, integral to the city's ecological balance.
brand identity
At the cornerstone of the Central London Gardening Company's brand identity is a logo that encapsulates their ethos with elegant simplicity.
After exploring various concepts, a bee motif emerged as a powerful symbol of their dedication to nurturing urban ecosystems. This choice reflects both the company's mission to support nature in the city and the playful spirit of its founder.
The brand's typography draws inspiration from iconic London street signs and the historic Transport for London (TFL) underground signage, marrying a sense of tradition with the company's modern outlook.
The identity is peppered with eclectic elements that pay homage to London's rich heritage and the quintessentially British art of horticulture, presenting a brand that is both sophisticated and whimsically engaging.
web design
The brand’s web design acts as a digital canvas that brings their unique brand story and values to life. Visitors are greeted with subtle animated elements that not only captivate but also embody the company's commitment to detail and craftsmanship.
It's a portal that not only informs but delights, inviting users to explore the company's work and ethos in an interactive environment that mirrors the sophistication and playfulness of the Central London Gardening Company.
