No nonsense haircare.
KLEAN
SUMMARY
Balancing minimalism with personality, Klean invites you to embrace the simplicity and joy of natural haircare, without any of the nonsense.
Services
Brand Strategy
Collateral Design
Brand Identity Design
brand strategy
Klean's brand strategy is rooted in its commitment to transparency and simplicity. The brand targets conscious consumers who are not only looking for high-quality, natural haircare products but also value a brand with integrity and a clear, straightforward approach.
Klean’s messaging focuses on the purity and effectiveness of its ingredients, promising no hidden nasties. The 'no nonsense haircare' tagline effectively communicates this straightforward approach, appealing to consumers tired of over-complicated product lines and ingredient lists.
The strategy also leans into the minimalist aesthetic, not just as a design choice but as a reflection of the brand's overall philosophy. This simplicity in design and messaging makes Klean accessible and trustworthy, building a strong, loyal community around the brand's core values.
brand identity
The brand identity for Klean features a playful yet sophisticated visual language speaks directly to the target audience, inviting them into a world where quality haircare is uncomplicated and fun.
The identity revolves around clean lines, a soothing colour palette, and a focus on space, reflecting the brand's 'less is more' approach to haircare.
The inclusion of stickers and labels in the brand's collateral brings a unique touch of playfulness, distinguishing Klean from more traditional, serious brands. These stickers not only serve as informative elements, detailing the natural ingredients and benefits of the products, but also encapsulate the brand's approachable and down-to-earth personality.
brand collateral
For Klean's collateral design, the 'less is more' philosophy is front and centre, ensuring that every piece of material is both functional and aesthetically pleasing.
From product packaging to promotional materials, the design is clean and minimal, with ample white space that draws attention to the essential information. The playful stickers and labels become key elements in the collateral, adding splashes of colour and personality to the minimalist backdrop.
The collateral is designed to be as eco-friendly as the products, using sustainable materials that reflect the brand's commitment to conscious consumerism.
