Hidden gems in every corner
trinket
SUMMARY
A whimsical yet sophisticated identity for Trinket, a boutique gifting store offering a curated collection of unique and thoughtful treasures.
Services
Brand Identity Design
Packaging Design
brand identity
Trinket’s brand identity is designed to be both inviting and distinctive. The centrepiece is the custom 'cut-out' graphic elements, which are silhouettes of items typically found in the store, like candles, vases, sunglasses, and handbags. These silhouettes not only represent the eclectic and unique range of products Trinket offers but also align with the brand’s mission to help customers find the perfect, often elusive, trinket.
The logo features a stylised, capitalised sans-serif font with a uniquely twisted 'T', which doubles as a distinctive sub mark. The colour scheme combines muted pink, blue, neutrals, and gold, creating an overall aesthetic that is at once feminine, playful, and sophisticated.
PACKAGING DESIGN
Collateral design extends the brand's identity through packaging and in-store materials. This creative use of silhouettes not only adds a visually appealing element but also provides a hint of the product within, enhancing the customer's unboxing experience and adding to the anticipation and delight of gifting. The store signage and other in-store branding materials also incorporate these distinctive silhouettes, maintaining brand consistency and reinforcing the store’s identity.
