Straight talking comms
waffle
SUMMARY
Waffle’s branding seamlessly blends professionalism with playful sophistication, capturing its unique position in the UK’s travel, food, and lifestyle PR landscape.
Services
Brand Strategy
Brand Identity Design
Custom Web Design
Copywriting
Social Templates
brand identity
Waffle’s rebranding seeks to blend of professionalism and playfulness while embodying comfort, confidence, and creativity.
The choice of a bold, nostalgic serif font in the logo suite complements Waffle’s witty tone, enhancing its approachable and stylish presence.
While the illustrated speech-bubble shaped waffle acts a nod to both the brand’s name and its conversational approach in PR. This illustration, inspired by vintage ink drawings, adds sophistication while maintaining the brand's playful and creative spirit.
Web design
The web design for Waffle, crafted on Squarespace, complements the brand's vibrant projects. It incorporates playful, custom-coded interactions that align with Waffle's welcoming and witty personality.
Social Templates
Waffle’s social media presence is elevated through bespoke templates designed for platforms like Instagram. These templates merge Waffle’s logo, typography, and colour scheme, ensuring brand consistency. Tailored for various content types, they highlight the brand's versatility.
The design makes the content, whether images or text, highly engaging and reflective of Waffle’s welcoming brand personality. These templates not only strengthen the brand’s social media strategy but also enhance its connection with the audience, mirroring the brand’s core values and voice.
